1. Email marketing campaign not showing unique opens

Issue

Email marketing module does not show unique open, even when the emails are opened

Reason

Sometimes emails are received, but the images in the emails are not displayed (this depends on the email client that you are using). Email opens are tracked via email pixels embedded in the email body. So, when images are not displayed the email pixels embedded for the tracking are also not recorded, thus showing no unique opens for that email.

Solution

The unique opens will only be recorded if the images are displayed in the emails

Example

Here is an example, in which the unique opens are count is "1" initially

When the receiver of the email displays the image by clicking the message highlighted in the image

The record count of the unique opens will increase in the email campaign details

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